Multicultural marketing is a strong point with Manny. "At a time when the marketing indudstry in general and the world of Hispanic marketing in particular are undergoing tremendous change," he notes, "Hill, Holliday recognizes that market leadership and innovation are required to succeed in today's Hipsanic marketplace." While at Diageo North America, he led general-market and multicultural advertising for the company's Johnnie Walker brand. Manny leveraged Latinos' passion for the arts, culture and entertainment by building impactful partnerships between Johnnie Walker and the Latin Grammys and People en Espanol magazine. As Brand Manager for Miller Genuine Draft, Manny managed the brand's successful mystery concert series, Solo con Invitacion.
CLIENTS: Chili's, USTA, Dunkin' Donuts, CVS/pharmacy, Marshalls
EXPERIENCE: abece; The Zyman Group; Diageo North America; Miller Brewing; San Jose Mercury News |  | Some advertising can be a little confusing. An onslaught of random images and cryptic messages can be puzzling to both buyers and sellers. Adapting these concepts for specialized audience is even more challenging. Alejandro meets that challenge simply and directly: "I try to tell stories that people can relate to."For Alejandro, creative director of Hill, Holliday's Hispanic practice, life is always a learning experience. "I like to learn - through reading, movies, music and traveling. I absorb many things and put them into my work." When not working, Alejandro enjoys teaching at the Miami Ad School.
CLIENTS: Chili's, Dunkin' Donuts, Toys R Us, Iberostar, CVS, Nike, Royal Caribbean, Metlife, Sprint PCS, Wendy's Avis
EXPERIENCE: abece; CreatAbility; Bates US South | | Roberto is constantly driven to bring a solid, strategic approach to Hispanic communication plans. He works diligently to identify target consumers' "Media connection moments," in order to deliver the best media environments to engage those consumers. Roberto has developed and executed effective media plans for such clients as CVS/pharmacy, The Hershey Company, Cingular Wireless, State Farm Insurance, and Citibank.
CLIENTS: Chili's, CVS/pharmacy, TJ Maxx, Marshalls, USTA, Dunkin' Donuts, State Farm Insurance, The Hershey Company, Cingular Wireless, Perdue Chicken, Dell, Accenture, Citibank, Colgate-Palmolive, Chevron-Texaco
EXPERIENCE: abece; OMD Latino, Mediaedge:cia Latin America |
